Hospital Branding & Positioning

Craft a distinctive identity patients trust, recognized across every touchpoint—online and offline.

Build a Brand Patients Remember

We define your hospital’s value proposition, voice, and visuals—then align them across website, search, social, and offline collateral for a consistent, credible identity.

Brand Strategy

Positioning, messaging pillars, tone of voice, and value proposition.

Visual Identity

Logo usage, color system, typography, and brand guidelines.

Patient Communications

Service pages, brochures, ad creatives, and patient journey copy.

Our Process

  1. Discovery: audit brand, audience, competitors.
  2. Positioning: sharpen promise, proof, tone.
  3. Identity: craft guidelines & templates.
  4. Rollout: apply across web, ads, social, print.
  5. Measure: track recall, engagement, and intent.

Deliverables

  • Brand strategy doc & messaging pillars
  • Visual identity kit (logo usage, colors, typography)
  • Brand guidelines PDF
  • Key page copy & ad creative set
How long does a branding engagement take?

Typically 3–6 weeks depending on scope and number of assets.

Can you work with our existing logo?

Yes—we can refine and systemize it within a cohesive brand kit.

Get a Branding Proposal